Last week, JAY-Z made headlines for his massive Ace of Spades sale to LVMH. Rich with the old world traditions of champagne blending, it is a trio of vintages from some of the most lauded terroirs in the region, resulting in a prestige cuvée that expresses vibrant fresh fruit character, and layers of complexity. Ian Mohr, New York Post news.com.au February 23, 2021 9:24am Jay Z, real name Shawn Carter, bought the champagne from Sovereign Brands for an undisclosed amount back in 2014, and previously name-checked "Ace of Spades" in his 2006 rap "Show Me What You Got." Registry of Corporate Directors. Masthead. Jay Z is launching his new Ace of Spades brand Champagne in October, and it comes with a hefty price tag. Jay Z and Beyonce served Ace of Spades Champagne at a fundraiser held at the 40/40 Club in New York. “I’m 50 % of D’Ussé and it’s debt-free, 100 % of Ace of Spades, price half a B,” Jay-Z rapped on “What’s Free On Monday (Feb. 22), Moët Hennessy, the luxury conglomerate’s wine and spirits division, announced its purchase of a 50 percent stake in JAY-Z’s champagne brand Armand de Brignac, commonly known as Ace of Spades. Financial terms were not disclosed. The rap billionaire sold a 50 percent stake in his champagne brand to LVMH’s spirit and wine division Moët Hennessy, making him the latest music mogul to partner with the luxury conglomerate. Sony Patents System That Turns Everyday Objects Like Bananas Into a… Business. Ace Of Spades Description The first release from Armand de Brignac, the Brut Gold remains the most iconic cuvée in the range. She still has an estimated 44.1% stake—with Kris Jenner owning a small stake—in the brand, and she and her team oversee all creative efforts. Forbes Estimates Jay-Z’s Ace Of Spades Deal Netted Him $315 Million. Forbes’ estimation of Jay-Z’s “Ace Of Spades” deal earnings surpass his own valuation of half a billion, as made on Meek Mill’s “What’s Free.” Jay-Z’s recent deal with the LVMH’s Moët Hennessy , which found him selling fifty percent of his Armand de Brignac (also known as Ace of Spades) champagne brand, appears to be an extremely lucrative one for the legendary rapper. Jay-Z’s champagne company Amand de Brignac but its trade name is ‘Ace of Spades,’ known for its vibrant metallic bottles.. Prior to joining Forbes, I worked at legal news service Law360 where I specialized in pitching business lawsuits as news stories for a professional audience. On Monday (February 22), The New York Times broke the story of another prized business deal for Hov between the Brooklyn mogul and LVMH. British liquor giant Diageo purchased the movie star’s tequila company Casamigos in 2017 in a transaction that valued the company at up to $1 billion including $700 million up front and another $300 million based on performance over the following 10 years. Jay-Z celebrating with friends at his Roc Nation brunch in 2020 (Photo: Kevin Mazur/Getty Images) It’s the Roc is in the (LVMH) building.On Monday, February 22, Moët Hennessy announced a partnership with Shawn Jay-Z Carter via the acquisition of 50% of his high-end Champagne Armand de Brignac — or Ace of Spades as the rapper refers to it because of the gold bottle. We can't forbid people from buying it," in response to being asked about the brand’s popularity among rappers at the time. Partnership Solutions There are four other champagnes in … }).render('36f26b9bfc7c4b75b62dd096b3ffa5ae'); The rap … All Rights Reserved, This is a BETA experience. The New York Times announced JAY-Z had sold half of his Ace of Spades champagne line to French luxury goods company LVMH late last month. Forbes Estimates Jay-Z’s Ace Of Spades Deal Netted Him $315 Million. The A-list actor netted more than $200 million pretax, making him Forbes’ top paid actor of 2018. I'm an assistant editor at Forbes covering media and entertainment with a focus on music industry trends. (Photo by David Crotty/Patrick McMullan via Getty Images). (Photo by Franco Origlia/Getty Images). (Photo by Neil Mockford/GC Images). Armand de Brignac (also known as Ace of Spades after its logo) is a Champagne brand produced by Cattier and owned by the rapper and businessman Shawn 'Jay-Z' Carter. Neither side has commented but based on analyst estimates, Jay-Z likely pocketed at least $315 million in the deal. Neither side has commented but based on analyst estimates, Jay-Z likely pocketed at least $315 million in the deal. cnx({ The goal of the entire partnership was to take the business to new heights around the world. Jay is selling 50 percent of his Armand de Brignac company, which holds his lucrative Ace of Spades … Breaking News. That’s double Forbes’ previous valuation of the brand. (Photo by Frazer Harrison/Getty Images). I'm an assistant editor at Forbes covering media and entertainment with a focus on music industry trends. When Jay-Z clicked right into a video name final week with Philippe Schaus, the chief govt of LVMH Moët Hennessy Louis Vuitton’s drinks enterprise, the Zoom Jay-Z Sells Half of Ace of Spades Champagne Model to LVMH - WorldNews cnx.cmd.push(function() { The New York Times announced JAY-Z had sold half of his Ace of Spades champagne line to French luxury goods company LVMH late last month. Forbes values the deal for the bubbly wine, known by its nickname Ace of Spades thanks to its logo design and several of Jay-Z’s lyrics promoting it, at roughly $630 million, based on conversations with five beverage analysts and industry insiders. Forbes estimates that LVMH owns 50% and she owns 15%, or $450 million worth, of the $3 billion (est. West owns 100% of his super popular sneaker brand Yeezy. My Business Venture Franchise Information. Jay-Z bought the "Ace of Spades" brand in … Jay-Z’s journey with Ace of Spades began in 2006, a year after he signed Rihanna to her first record deal. Rapper Jay-Z has sold half his Ace of Spades champagne brand to French label Moet Hennessy for an undisclosed sum. At the time, the Brooklyn-born mogul called for a boycott from Cristal champagne after CEO Frédéric Rouzaud said, "What can we do? In February 2021, he sold a 50% stake to Moët Hennessy, the wine and spirits arm of LVMH. BLACK ENTERPRISE reported that LVMH Moët Hennessy, the world leader in luxury wines and spirits, had announced a partnership with the hip-hop heavyweight, Jay-Z, acquiring a 50% stake in Carter’s Armand de Brignac, which is widely known as “Ace of Spades” due to its logo. The rap billionaire sold a 50 percent stake in his champagne brand to LVMH’s spirit and wine division Moët Hennessy, making him the latest music mogul to partner with the luxury conglomerate. Last week, JAY-Z pulled a JAY-Z move, once again, aligning with LVMH for global distribution and selling a 50% stake in his Armand de Brignac champagne brand, Ace Of Spades. Jay-Z has a few million reasons to toast. • Former King Juan Carlos of Spain , who abdicated in June, allowing his son Crown Prince Felipe to take the throne, made a rare public appearance in October. Privacy Policy At the time, details surrounding JAY’s sale to LVMH were undisclosed. Black Men XCEL It turns out Jay-Z’s luxury champagne brand is worth more than “half a B.”, The partnership announced on Monday between Jay-Z and the wine and spirits division of LVMH makes the billionaire rapper the latest celebrity to pocket a windfall by selling part of a consumer brand to a major distributor. 0 (Image: Moët Hennessy) BLACK ENTERPRISE reported that … Today, we are incredibly proud to be partnering with them and believe that the combination of our Champagne experience and international network coupled with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand, and quality of its range of prestige cuvées will allow us to take the business to new heights across the world,” Philippe Schaus, president & CEO of Moët Hennessy, said in a statement.
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